Avid Ramps Up Rebranding Efforts Prior To New Product Announcements
Avid, formally Digidesign, recently reached out to FutureMusic to present their new branding strategy and showcase some upcoming products. The company is somewhat anxious about the public’s perception of their rollup of various companies and products under the Avid umbrella, and is going to great lengths to limit the collateral damage from potential brand confusion. Now it’s not too difficult for members of the industry to get our...
YouRock Now Shipping MIDI Electric Guitar Controller
YouRock is now shipping their new MIDI Electric Guitar / Video Game controller. The YouRock could be the missing link between getting kids to transition from game god to rock god. The YouRock guitar is a full-fledged MIDI controller that contains 25 guitars, 50 synths, 25 tracks, and 50 drum tracks all in one package. Experiment with 50 different tunings with just the click of a button. And the YouRock never goes out of tune. The...
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