iTunes & Napster Most Recognized Digital Music Brands
According to a recent Ipsos Insight report, iTunes and Napster continue to top the list of most recognizable digital music brands. Among U.S. music downloaders older than 12, iTunes brand recognition was at 66%, up from 57% in 2005. Napster dropped a bit from 79% to 68%, while Yahoo Music increased somewhat from 49% to 53%. But the biggest gain was MySpace, which increased its brand recognition as a digital music provider from 16% in...
Accenture Acquires Digiplug
Accenture has purchased Digiplug, a French provider of mobile music content delivery services for record labels. Accenture, a consulting firm, says it will add the company’s expertise to its newly launched Digital Media Services group. Accenture bought Digiplug from Faith Inc, which also formerly owned U.S. ringtone company Moderati. The acquisition price was not disclosed.
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