Will Warner Try To Woo EMI One Last Time?
Warner Music Group stated that it is considering making one final offer for EMI. EMI’s board has already agreed to a $4.7 billion cash offer from private equity company Terra Firma, but that deal has a $48 million / £24 million bailout clause, should a better offer be put forth than Terra Firma’s $5.22 per share bid. Warner stated that if it did up the ante, “such an offer would be pre-conditional on appropriate...
Warner Music Group Partners With Chris Lighty To Create Brand Asset Group
Warner Music Group has announced a joint music marketing venture with Chris Lighty, innovative manager of 50 Cent, dubbed Brand Asset Group. The new concern’s strategy is nothing new, associate a well-known music artist with a corporate brand, but Lighty has a deft touch when packaging these types of deals and Warner wants in. The enterprise has raised a few eyebrows in the industry since it demonstrates one facet of the future...
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