Best Buy Readies In-Store Musical Instrument Retail Centers
Best Buy is targeting the healthy musical instrument retail space by ramping up sub-stores within select locations that will stock guitar, keyboard and DJ products. Modeled after their Apple Computer Centers, the new MI initiative will roll out over the next year to about 85 retail locations throughout the United States. Best Buy will feature Fender, Gibson, Roland and several other brands along side high-margin accessories like...
Steinberg Reorganizes North American Marketing Group
Yamaha has formed a new division within the company’s Music Marketing Group, dubbed Steinberg North America. It replaces Steinberg Software, formerly a part of the Music Production Department of the Pro Audio & Combo Division. The new department’s responsibilities include marketing Steinberg music production software in the United States and Canada. To lead the reorganization, Alan Macpherson, a singer and guitarist,...
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