Euphonix Doesn’t Get It
In another outstanding example of gear manufacturers who have a complete lack of understanding of electronic music culture, Euphonix is pimping their expensive MC Mix and MC Control interfaces using Rabbit In The Moon as their key endorser. Now, we have nothing against Bunny and his sunglasses, but of all the quality artists that you could have picked to pitch your product, you pick a guy who’s much more famous for taking a...
Serato Launches Serato Pressings
Today’s Top Story Serato has announced a new venture dubbed Serato Pressings, which will release vinyl records with their Control Tone on one side, and a track release by a favored label on the other. The hybrid records will available for pre-order in December with shipping slated for early 2009. Serato hopes the new venture will provide an additional revenue stream for the concern, who has taken notice of the high resale value...
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