Avid Ramps Up Rebranding Efforts Prior To New Product Announcements
Avid, formally Digidesign, recently reached out to FutureMusic to present their new branding strategy and showcase some upcoming products. The company is somewhat anxious about the public’s perception of their rollup of various companies and products under the Avid umbrella, and is going to great lengths to limit the collateral damage from potential brand confusion. Now it’s not too difficult for members of the industry to get our...
Arturia Announces Summer Pricing Special
Well at least France has one good thing to cheer about this summer beyond their embarrassing soccer team… French concern, Arturia, has just announced a Two-For-One Summer sale on all of their virtual synths. Eligible Products: – moog modular V – CS-80V – Minimoog V – Prophet V – ARP2600 V – Jupiter-8V – Analog Factory – Brass – The One In addition, punters purchasing the V...
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