iTunes & Napster Most Recognized Digital Music Brands
According to a recent Ipsos Insight report, iTunes and Napster continue to top the list of most recognizable digital music brands. Among U.S. music downloaders older than 12, iTunes brand recognition was at 66%, up from 57% in 2005. Napster dropped a bit from 79% to 68%, while Yahoo Music increased somewhat from 49% to 53%. But the biggest gain was MySpace, which increased its brand recognition as a digital music provider from 16% in...
File-Sharing Use At All Time High
According to research firm Big Champagne, an average of 9.3 million people per day log onto file-sharing networks worldwide. That’s up from 7 million in 2004. The research firm publishes a Top Swaps chart, which is now being syndicated by several offline publications including Entertainment Weekly. The firm’s research confirms that file-sharing continues to rise, despite the attempts of the RIAA and lawmakers....
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