Avid Upgrades Pro Tools To Version 9
Avid has upgraded Pro Tools to version 9, the first-ever software-only option for Pro Tools. It claims to deliver users the most open, flexible and feature rich version in history, while also providing top professional features customers have requested. Also, new support for the Avid EUCON open Ethernet protocol now enables customers to expand control surface options to include Avid’s Artist Series and Pro Series audio consoles and controllers (formerly Euphonix sans the horrendous marketing. Bunny? Really?? —Ed.).
Customers can design their workflow of choice using the new Pro Tools software-only configuration, with their favorite Avid or third-party audio interface, or standalone. The move is the first time that Avid has separated the Pro Tools software from the hardware and demonstrates a big paradigm shift in their business model.
It appears that Avid intends to make more aggressive business maneuvers to shape their own destiny in the ever-shifting music technology market, instead of insisting what customers must purchase in order to work in the Pro Tools environment. The move is in response to diminished numbers of new Pro Tools users who are choosing more open and flexible alternative paths to audio recording. In addition, as a result of customer requests due to other software developers really stepping up their game, many high value features formerly available as add-ons are now available right out-of-the-box.
» Automatic Delay Compensation
» More audio tracks and busses
» Advanced production toolset
» Audio for picture enhancements
» OMF/AAF/MXF interchange and MP3 export
» Updated 7.1 surround panner
Full Pro Tools Software Comparo
Avid’s version 9 of Pro Tools and Pro Tools HD software will be available worldwide on November 12, 2010 starting at $599. More information on Avid Pro Tools 9.