Microsoft Launches Ignition
Microsoft has launced Ignition, an initiative to promote emerging music acts across its digital properties. The program is designed to expose new artists and their music to consumers for an entire month by featuring exclusive content through Microsoft’s multiple services, including MSN, Xbox Live and Zune. The first participating act is U.K. band Maximo Park. Microsoft is providing the group’s first single as a free...
Denon Announces Mix & Mash Challenge – Online DJ Competition
Denon DJ, one of the most poorly marketed DJ equipment manufacturers, has announced the Denon DJ Mix & Mash Challenge. Now we generally promote music contests with abandon, since the chance to win some cool gear is never a bad thing. However, when a PR or marketing team, who has no clue about the music industry, sends us an announcement with “hip lingo” and no comprehension of prior DJ contests, we have to t’row...
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