Warner Music Group Partners With Chris Lighty To Create Brand Asset Group
Warner Music Group has announced a joint music marketing venture with Chris Lighty, innovative manager of 50 Cent, dubbed Brand Asset Group. The new concern’s strategy is nothing new, associate a well-known music artist with a corporate brand, but Lighty has a deft touch when packaging these types of deals and Warner wants in. The enterprise has raised a few eyebrows in the industry since it demonstrates one facet of the future...
BitTorrent To Unveil Self-Publishing Platform For Video And Music
It’s being reported that BitTorrent will be taking the wraps off a new self-publishing platform sometime in July. The feature will be unveiled on BitTorrent.com and allow any artist to present their content to the BitTorrent community and then have the opportunity to sell that content via their distribution and ecommerce platform. The Self-Publishing platform is just one facet of BitTorrent’s new revenue strategy and pulls...
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