Moby Goes Mute
Moby has signed a domestic deal with Mute Records, the label that has distributed him internationally since 1993. Mute’s other notable electronic artists include Paul Van Dyk, Goldfrapp and Erasure. After the implosion of V2 Records, Moby was left without a domestic label, however that changed when the licensing tour-de-force decided to go local. “A: I live a few blocks from Mute U.S headquarters, B: the people at Mute...
Warner Music Group Partners With Chris Lighty To Create Brand Asset Group
Warner Music Group has announced a joint music marketing venture with Chris Lighty, innovative manager of 50 Cent, dubbed Brand Asset Group. The new concern’s strategy is nothing new, associate a well-known music artist with a corporate brand, but Lighty has a deft touch when packaging these types of deals and Warner wants in. The enterprise has raised a few eyebrows in the industry since it demonstrates one facet of the future...
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