Coke Tasks Ultra Records For Olympic Promotion
Coca-Cola has hired Ultra Records to create electronic soundtracks for a special Olympic Promotion. Eight of Ultra’s artists including, Tiësto, Benny Benassi, Kaskade, Jes, Serge Devant, Lucas Prata, Cezar and Jay-J, will create music to accompany artwork by eight Chinese artists that will be on Coke bottles starting in June. The tracks will be available to the public as free downloads until September. More information on the...
New Band-Branded Converse Sneakers Stir Controversy
Converse is rolling out band-branded Chuck Taylors for it’s 100 year Birthday Celebration with the debut of its Fall 2008 Footwear Collection that includes The Grateful Dead and Kurt Cobain. Converse’s goal is to sell a lot more of its sneakers “celebrate musicians who have transformed culture and changed the world featuring shoes designed to honor these pioneers of music who have disrupted the status quo.” The...