Prince Cans NPG Music Club
Prince closed his pioneering NPG Music Club, the direct-to-consumer experiment that debuted in 2001. NPG focused on giving Prince’s fans a intimate relationship with the eccentric singer and was often hailed as the future of music. Ironically, the NPG Music Club received the 2006 Lifetime Achievement Webby Award, which is a sad footnote to the highly-regarded endeavor.
Prince’s Letter To Club Members:
Greetings Family,
The NPG Music Club has been in xistence 4 more than 5 years. In that time we’ve learned a great deal from each other and about this brave new online world we have all chosen 2 b part of. The members we have been 4tunate enough 2 have join r family have truly made this the best music club any artist could ever dream of. And all the things we have been a part of 2gether — the concerts, the celebrations, the soundchecks, the discussions and the un4gettable music – have shown us what a New Power Generation can truly b. We thank u from r hearts 4 sharing urselves and ur love of the music with all of us. It has been a blessing.
Once the NPG Music Club won the 2006 Webby Award, discussions within the NPG began 2 center on what was next. What’s the next step in this ever-changing xperiment? The achievements of the past cannot be questioned and we r truly grateful 4 everything that has been accomplished. But in its current 4m there is a feeling that the NPGMC gone as far as it can go. In a world without limitations and infinite possibilities, has the time come 2 once again make a leap of faith and begin anew? These r ?s we in the NPG need 2 answer. In doing so, we have decided 2 put the club on hiatus until further notice.
The NPG Music Club was a first step; the lessons learned will last 4ever. Now comes a time of great reflection and restructuring. The future holds nothing but endless opportunity and we plan on seizing it wholeheartedly. Don’t u want 2 come?
Love4oneanother,
NPG Music Club 4ever
(Would you call the language above Princebonics?? –Ed.)
