Mackie Unloads Tracktion
Mackie has announced the sale and transition of Tracktion Music Production Software to the Tracktion Software Corporation (TSC). TSC is led by three principals; Jules Storer, the original creator of Tracktion, as well as former Mackie employees James Woodburn and Dave Christenson.
“With Mackie’s continued focus on creating innovative hardware solutions, the choice to transition Tracktion to TSC was clear,” said Matt Redmon, Mackie product manager. “TSC is fully dedicated to the development, support and marketing of Tracktion. Their experience with the DAW market and intimate knowledge of Tracktion made them the perfect group to take Tracktion into the future.”
Tracktion is a fantastic platform that offers a radically easy approach to composing, recording, editing, mixing and sharing music on a Mac or PC, but didn’t gain the “traction” in the marketplace that Mackie hoped for and wasn’t prepared to adequately market.
“We are proud to announce not only the acquisition of Tracktion Music Production Software, but that Tracktion 4 is available immediately,” remarked James Woodburn of Tracktion Software Corporation.
Tracktion 4 will be made available via the dedicated Tracktion website. This latest version builds on the popular features of Tracktion 3, however, with a significant upgrade. The Tracktion engine has been completely re-written such that it is now fully optimized for the very latest operating systems – both Mac and PC – along with 64-bit processing, WMA, AU and WASAPI support. This allows Tracktion to run extremely efficiently on a wide range of computers – allowing the user to get the very best performance from their system – a big plus given that Tracktion is a completely unlimited application.