Gary Numan Plays Cars…Literally
Gary Numan lends his person and most famous composition to Sears for an inspired commercial about the latest DieHard battery. Utilizing a two-octave Car Keyboard, Numan “plays” his famed ’80s hit on tuned car horns. Although, he looks miserable throughout, he’s probably laughing on the inside…all the way to the...
Avid Ramps Up Rebranding Efforts Prior To New Product Announcements
Avid, formally Digidesign, recently reached out to FutureMusic to present their new branding strategy and showcase some upcoming products. The company is somewhat anxious about the public’s perception of their rollup of various companies and products under the Avid umbrella, and is going to great lengths to limit the collateral damage from potential brand confusion. Now it’s not too difficult for members of the industry to get our...
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