Steinberg Reorganizes North American Marketing Group
Yamaha has formed a new division within the company’s Music Marketing Group, dubbed Steinberg North America. It replaces Steinberg Software, formerly a part of the Music Production Department of the Pro Audio & Combo Division. The new department’s responsibilities include marketing Steinberg music production software in the United States and Canada.
To lead the reorganization, Alan Macpherson, a singer and guitarist, has been appointed Director of Marketing, Steinberg North America. Macpherson has worked in various capacities for Yamaha Canada Music Ltd. since 1987. In addition to his last position, as manager of the Corporate Planning and Communications Department, he has served as marketing manager, Combo and Music Production Division, and as national sales and marketing manager of the Pro Music and Audio Division.
Also at Steinberg North America, Brian McGovern will serve as marketing manager and Greg Ondo will serve as field marketing manager. The department will rely on Pro Audio & Combo field sales managers in the United States; Yamaha Canada Music will be responsible for sales in Canada. The Steinberg Customer Support Team will also continue to provide blue-chip service.
Steinberg North America and Yamaha’s Music Production Department, headed by Athan Billias, will maintain a strong collaboration based on the close relationship between their products and the level of synergy between these two business areas. A special task force will assist in the transition of this new organization.
Calls and emails to Steinberg’s current PR/Marketing concern, Mtech Marketing Communications, have gone unanswered, questioning the status of Brian McConnon’s role in the re-organization.