Apple & Starbucks Launch iTunes Pick of the Week Initiative
Apple and Starbucks have launched the iTunes Pick of the Week music initiative. The Pick of the Week will allow Starbucks customers to download a complimentary song or music video every Tuesday.
More than 7,000 company-operated Starbucks locations in the US will stock a new Pick of the Week download card redeemable on the iTunes Store for a free song or music video, from artists such as Carly Simon, Duffy, Counting Crows, Adele, Sia, Hilary McRae, and more. The first Pick of the Week, available starting today at participating locations, is the new song “Washington Square” by the Counting Crows. Customers will have 60 days from the date the cards are available to redeem them through the iTunes Store.
The Pick of the Week program resembles the Song of the Day promotion that the concerns debuted last October. Song of the Day allowed Starbucks customers to score a complementary download each day for a month. According to the companies, the promotion resulted in more than six million songs being downloaded.