SADiE Circles The Drain
SADiE Studio Audio & Video Limited has put itself up for sale after downsizing its US operations and closing the doors on its UK office. Most of SADiE’s employees have been issued pink slips and the concern is now functioning with a skeleton crew. SADiE issued this announcement:
“Administrators were appointed to SADiE, Studio Audio & Video Limited, on 15 February. The company, based in Stretham, near Cambridge in the UK, is a developer and manufacturer of PC-based digital audio workstation products and had been established in 1991.
“Steven Law from accountancy firm Ensors was appointed Administrator to try to seek a rescue of the business. He said ‘Although we had to lay off the workforce upon my appointment, with the help of some former staff, we are carrying on the business on a limited basis in order to fulfill customer orders. In the meantime, I am interested in talking to potential purchasers with a view to them acquiring the whole or parts of the business and I would urge any interested party to contact me urgently.’
“Joe Bull, SADiE’s Managing Director said ‘We are all deeply saddened by the situation and would like to extend our heartfelt thanks to all our customers, colleagues and friends in the industry who have contacted us to express their concerns. Our hope is that we can salvage some of the business for the benefit of our loyal customers. This has been a particularly difficult time for everyone.’
“Interested parties should contact Steven Law, or his Manager, Rachael Davison, at Ensors on +44 1473 220022 to express their interest.”
The news comes after the company heavily promoted its PCM-H64 multitrack digital recorder featuring the updated SADiE 5.5 software, and pimped its DN9696 high-resolution hard-disk recorder at the PLASA show in London. Unfortunately, it didn’t generate enough sales to keep the company afloat.
More information on SADiE.