Apple Becomes Signature Sponsor Of American Idol
Apple and Fox have announced that the technology company has become a signature sponsor for American Idol, acquiring exclusive audio and video performance download rights to the music show.
Effective immediately, “Idol” downloads will now only be available on Apple’s iTunes store. Also, iTunes will sponsor online streaming of contestant performances on the official “American Idol” website, where it will also have a substantial branded presence. On the show, Apple’s iPod becomes the official digital music player, while the iPhone becomes the show’s official handset.