Dell Bails From Portable MP3 Player Market
With the recent discontinuation its flash-based Ditty players, Dell has now completely withdrawn from the portable MP3 player market. The Ditty, first unveiled in September of last year, was designed to compete with the iPod shuffle. But the Shuffle, and the rest of the iPod family, have dominated the playing field forcing extremely poor sales of the Ditty. (A really dumb-ass name –ED.)
The Ditty was the last MP3 player holdout for Dell. In February, the company dumped its hard-disk lineup of devices, and the Ditty’s demise signals the end of a strategy that aimed to pull music into a larger computer product ecosystem.