../ Apple Updates iPod Line
Stays Ahead Of Competitors Even Without Wi-Fi
Apple Computer completely revamped the entire iPod line in a pre-emptive
strike to the back-to-school and holiday shopping seasons. The new iPod features a 60 percent brighter and more vibrant 2.5-inch color display
perfect for watching TV shows and now Hollywood movies right in the palm of your hand. The new iPod features seamless integration with a new
version of iTunes and the iTunes Store which now includes over 75 Hollywood movies, 220 television shows and popular video games designed
specifically for the fifth generation iPod. The fifth generation iPods can now play more advanced video games including Tetris, Pac-Man,
Mini Golf and other titles available on the iTunes store. The new iPod is available in a 30GB model at the price of $249 and an 80GB model,
which holds up to 20,000 songs or 100 hours of video, for $349.
The 5th generation iPod, and the 2nd generation nano & Shuffle
"The world's best digital music player has evolved into the world's most
popular portable video player too," said Steve Jobs, Apple's CEO. "The new iPod's brighter and more vibrant display and longer battery life
make it perfect for watching Hollywood movies and TV shows right in the palm of your hand."
iPod Mini owners rejoice! Aluminum casings in 5 colors, Hooray!
New 2nd Generation - iPod Nano
Apple also introduced the all-new iPod nano with a new aluminum body, a
claimed 24 hours of battery life and more than twice the music capacity for the same price as the previous generation. The new iPod nano
features Apple's innovative Click Wheel and an even smaller, thinner and lighter design available in silver, pink, green, blue and black.
The second-generation iPod nano is even more compact than the original and has
a brighter, more vibrant display perfect for viewing album art and up to 25,000 photos. Intuitive new features such as Search and Quick Scroll
make it even easier for music fans to find exactly what they are looking for and enjoy their music on the go, and with seamless integration with
iTunes 7 and the iTunes Store, the new iPod nano lets customers choose from over three million songs from iTunes.
The new 2GB iPod nano model in silver is available for $149, the new 4GB models
in silver, pink, green and blue are available for $199, and the new 8GB model in black is available for $249. All iPod nano models include redesigned
earbud headphones providing superior comfort, fit and sound quality (we'll see about that... -Ed.),
and a USB 2.0 cable.
The next generation iPod Shuffle
iPod Shuffle 2.0
The real buzz came when Apple introduced the new iPod Shuffle. Nearly half the size
of the original, the new iPod shuffle is just half a cubic inch in volume, weighs just half an ounce and features a stunning all-new aluminum design
and a built-in clip which makes it the most wearable iPod ever. The new iPod shuffle contains one gigabyte of flash memory which holds up to 240 songs,
and is more affordable than ever at just $79. The Shuffle is expected in October. The unit invoked serious technolust in the crowded media area and
seems to have addressed the shortcomings of the original including the super slippery on/off switch.
iTunes 7
Apple has released iTunes 7, delivering new features such as the new album and
Cover Flow views of music, TV shows and movies, enabling users to quickly find
titles in their library as well as casually browse through and re-discover titles they already own. In addition, the iTunes Store is now offering
over 75 movies from Walt Disney Pictures, Pixar, Touchstone Pictures and Miramax Films, that customers can purchase and download to watch on their
computers and iPods, and soon on their flat screen televisions with Apple's upcoming iTV player. Movies will become available on the iTunes Store
the same day they are released on DVD, with new releases priced at $12.99 when pre-ordered and during their first week of availability, and $14.99
thereafter, and library titles available for just $9.99 every day.
iTunes 7 with Cover Book, a 3D cover art display technology Apple recently purchased
The iTunes Store has quickly become the world's most popular video download store, selling over one million videos per week. The iTunes Store began
selling TV shows with five shows from ABC/Disney less than a year ago, in October 2005, and rapidly expanded its library to over 220 television shows
from over 40 networks today. The iTunes Store also features the world's largest catalog of online music with over 3.5 million songs and has sold a
staggering 1.5 billion songs, making it the planet's most popular digital music store.
With iTunes 7, all videos purchased from the iTunes Store are downloaded in near-DVD quality at a resolution of 640x480 (up to 480, depending on the
aspect ratio), which is four times higher than before. Downloaded videos can be played on computers and iPods. iTunes 7 also includes new features to
better organize and enjoy digital music and video, including expanded parental controls, an iTunes video playback window with on-screen controls, and
the new Cover Flow view that lets you visually browse your entire video collection by cover artwork.
The iTunes Store now also offers downloads of popular video games for fifth generation iPods, including Tetris, Mahjong and Mini Golf from Electronic
Arts Inc.; Pac-Man from Namco Networks America Inc.; Cubis 2 from FreshGames, LLC; Bejeweled and Zuma from PopCap Games, Inc.; Texas Hold'em and Vortex
developed by Apple, all available beginning today for $4.99 each.
iTV
Apple also displayed a set-top television device dubbed the "iTV." Looking similar to
a Mac Mini, but half the height, the iTV contains a variety of connectors, including USB, Ethernet, RCA video connectors, HDMI, optical audio and 802.11
wireless connectivity. The iTV should make its debut next year possibly with the release of Mac OS 10.5.
The Future: Even without Wi-Fi connectivity, Apple sure knows how to make its
portable music/video player competitors look real sissy. The new line up not only increases capacity and boosts much-needed enhanced
screens, but it also fires on all design cylinders. The new aluminum nano enclosures have been in the rumor mill for a while and their debut should cause
quite a sensation to all the iPod Mini owners who have not been willing to update their beloved units. However, the Shuffle is the clear-cut sales winner
here and will certainly be in short supply over the holidays. It's cool innovative clip on design and magical price point makes a lot of sense for anyone
aged 8 and up.
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