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July 13, 2005
../ RIAA Launches New Ed Campaign
Music United, a coalition composed of many facets of the recording industry and spearheaded by
the Recording Industry Association of America, announced a new
advertising campaign aimed at parents. The ads promote legal downloading and how to keep children from participating in the illegal Peer-To-Peer (P2P)
networks.
The announcement comes on the heels of 784 new lawsuits initiated by the Recording Industry
Association of America (RIAA) at the end of June. The "John Doe" suits cite individuals who have posted large music collections on the leading P2P networks
for copyright infringement. The suits were filed in California, Colorado, New York, Virginia, Pennsylvania and other US states.
The "Feed a Musician, Download Legally" ads will appear on outdoor billboards and in mass transit
areas in eleven US cities in the near future.
The Future: The lawsuits
and educational campaigns have had no effect on the amount of people trading music online, no matter what the RIAA claims. The reoccurring suits are now on
autopilot and the educational campaigns are laughable at best. No one cares.
So what's the RIAA's next move?
Invest the money in legal counter technology measures to diminish the P2P experience.
Promote new audio/video formats that will make the purchase of an album worth $20 bucks.
And don't bullshit the public. The latest educational campaign of "Feed a Musician, Download Legally" reeks. If
the RIAA really cared about artists, then they
would sponsor some major artist driven events. (Did you see the RIAA at Live8? No.)
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As the name correctly implies, Experiments In Sound, is Futuremusic's latest endeavor for pushing electronic music technology to the very edge of what's possible.
Experiments In Sound grew out of Futuremusic's avant-garde events in
New York City that featured DJ's taking mixing and live sound reinforcement to a whole new level with the very latest gear and software.
Now Experiments In Sound has become The Ultimate Mix Contest...
After the tremendous success of our groundbreaking The Next Big Thing DJ Contest, Futuremusic has decided to once again create a new paradigm...
Learn more about Experiments In Sound!
Futuremusic wants to thank everyone who participated in The Next Big Thing 2004. John Digweed, Beatport, Alienware, M-Audio, Native Instruments, IK Multimedia,
PVDJ, PK Graphics, Ableton, The DubHouse, Propellerheads, Technics, FreeFloat, The Church, PCDJ and every DJ who entered this year's event thank you. From the sheer number of
quality mixes, we can tell you that dance music is thriving in the United States. The amount of outstanding talent and creativity really blew us away, and every DJ who's putting
their heart, mind and soul behind the music is a winner. John Digweed has
made his decision and the winner is...
Think you got skills?? Then start practicing! The Next Big Thing 2005 will kick off at the end of the summer!!
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