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December 21, 2004
../ Yamaha Buys Steinberg
Yamaha announced it has reached a basic agreement to acquire 100% of the common stock of Steinberg Media Technologies GmbH, a division of
Pinnacle Systems, Inc., a California-based maker and seller of video editing systems for $28.5 million dollars. The acquisition, which includes Steinberg's US sales operations,
took place through closed competitive bidding on December 20, 2004, according to their press release.
Rumors have swelled ever since Pinnacle bought Steinberg that it wouldn't be long before a For Sale sign was hung on the division.
In the mid 1990's, Yamaha forged a relationship with Steinberg by using its computer music products and bundled software. In April 2004, Yamaha and Steinberg
deepened their cooperative relationship with the Studio Connections initiative, a joint-development project to seamlessly integrate Yamaha's hardware products,
mainly the flailing mLAN technology, with Steinberg's software.
Yamaha has reached an agreement to acquire all of Steinberg's common stock through a closed competitive bidding process. Seeking growth in the music creation
market and expanded sales of sound equipment, Yamaha will roll-up Steinberg's assets, including its strong technical capabilities in software development
and intellectual property, into a new division leveraging the strengths of both companies core competencies.
The Future: Will this marriage last? Can Steinberg's culture of open source, and progressive technology successfully mate with Yamaha's slow-moving and conservative corporate
structure? Maybe this is just what the Yenta ordered for Yamaha who's product line and engineers could use some of the forward thinking attitudes that have allowed
Steinberg to develop some of the most significant innovations in the past 10 years. This will certainly make for a fascinating NAMM show.
>>> Digihear? December 2004
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