It's A Beta World…

Avid Ramps Up Rebranding Efforts Prior To New Product Announcements

Avid, formally Digidesign, recently reached out to FutureMusic to present their new branding strategy and showcase some upcoming products. The company is somewhat anxious about the public’s perception of their rollup of various companies and products under the Avid umbrella, and is going to great lengths to limit the collateral damage from potential brand...

YouRock Now Shipping MIDI Electric Guitar Controller

YouRock is now shipping their new MIDI Electric Guitar / Video Game controller. The YouRock could be the missing link between getting kids to transition from game god to rock god. The YouRock guitar is a full-fledged MIDI controller that contains 25 guitars, 50 synths, 25 tracks, and 50 drum tracks all in one package. Experiment with 50 different tunings with...

Waves Ultimatum Nets Two NYC Studios – Rampant Piracy Remains

When we last reported on the Waves Ultimatum it was 2007 and the Israeli signal processing juggernaut had ramped up their efforts to thwart piracy buy sending undercover “agents” into New York City studios to search for illegal installs. Well, three years later, Waves has just announced that their initiative has resulted in one lawsuit in the win...

American Audio’s VMS4 Velocity MIDI Station Available July 2010

American Audio is pushing the Digital DJ envelop with their new 4 channel (!) VMS4 Velocity MIDI Station DJ controller. Not normally known for the upmost in quality, the American concern certainly wanted to make a splash in the controller market with their VMS4. The VSM4 features four MIDI and Analog Channels, which they dub, MIDILOG, a slick Innofader...

Max For Live + iPad =’s What’s Next

When Ableton first announced the Max For Live extension for their audio Swiss-Army-Knife application, we observed that this was a “game changer.” Couple this with the new Apple iPad as a controller, and things start to get very interesting, very fast. Several advanced users have begun to debut videos showcasing how the iPad with Max For Live can...

Livid Instruments Unveils Builder – MIDI Controller DIY Kit

Livid Instruments has unveiled Builder, a line of DIY parts that make it easy for users to design their own USB MIDI control surfaces and devices using buttons, knobs, faders, and talkback LED’s. The BYOB (build your own board) series allows you to easily configure and create a control device with modular, perforated circuit boards that can be organized into...