Archive for the ‘Industry’ Category

Apple Set To Announce New Nano, Touch & 60 Second Song Samples

Tuesday, August 31st, 2010

Apple is set to announce a new iPod Nano, iPod Touch and expanded 60 second song samples on iTunes this week.

6th Generation iPod nano case

Evidence surfaced from a Chinese case manufacturer, which revealed the new form factor for the 6th generation nano, as well as the iPod Touch with a camera/flash portal similar to the iPhone 4. The nano’s screen size will reportedly increase to 3cm X 3cm and fall into a square shape. The nano will also retain the 30pin dock connector.

Word has also surfaced that Apple will expand iTune’s song samples from 30 to 60 seconds, a welcome increase.

Avid Quells Fears Of Torq’s Demise

Wednesday, August 4th, 2010

After we posted our story about Native Instruments’ acquisition of Chad Carrier, formally of M-Audio, many Torq users became anxious about the future of their beloved Digital DJ system. Even though we mentioned that Torq 2.0 was being handled by the AIR group in Germany, and will most likely debut the fruit of their labors at the upcoming NAMM show in January of 2011, there was still some users who needed something official from the Avid camp. Well, Avid just posted this response on their forum:

To the Torq-DJ Community:
A lot of customers lately have been asking us about the future of Torq software. We wanted to take this opportunity to share some exciting news and updates with you…
Product Development
Earlier this year, Avid assigned the Torq software development project to the Digidesign AIR (Advanced Instrument Research) group based in Germany. This all-star team of software developers, product designers, and sound engineers developed the award-winning Transfuser, Strike, Velvet, Structure, Xpand, and Hybrid virtual instruments—plus many of the plug-ins and effects included in Pro Tools software.

You’ve already witnessed the first fruits of their labors—the recently released Snow Leopard-compatible Torq 1.5.3 update. The new team is actively working on the next major release of Torq, and we’re looking forward to showing you the new innovations they will bring to our DJ product line in the coming months.

Personnel Changes
Many of you probably know Torq product manager Chad Carrier. Recently, Chad made the decision to pursue career opportunities outside of Avid. While we wish Chad all the best, we’re also excited that the Torq development and support team has never been larger and will continue to grow. There’s an extremely talented group of people at Avid dedicated to making Torq the most innovative platform for forward-thinking DJs. This team is now focusing all of its attention on the new version of Torq—and we’ve already been witness to a number of significant new features and improvements that are sure to impress.

In the meantime, we’d like to introduce you to select members of the Torq team who will be participating in the Torq-DJ.com forums. Your thoughts are really important to us, so they’ll be listening to your feedback and feature requests. Here they are:

Wolfram Knelangen, Head Software Manager (Bremen, Germany)
Andy Ramm, Director of Product Management (Mountain View, CA)
Johann Lau, Market Solutions Manager (Daly City, CA)
Shawn Parker, DJ Development (Irwindale, CA)
William Marshall, Beta Program Manager (Irwindale, CA)
Michael Parker, DJ Marketing (Irwindale, CA)
Vince Chen, DJ Quality Assurance (Irwindale, CA)

This team is poised to take Torq to a whole new level. There’s more DJ activity going on here than ever before—and now’s your chance to have your voice heard. See you on the forums…

Sincerely,
The Torq DJ Team

Now don’t you all feel so much better?

The Collapse Of Open Labs & Victor Wong’s Deck

Monday, August 2nd, 2010

On August 4, 2010, all assets of Open Labs, Inc. consisting primarily of the patents, trademarks, copyrights, and other Intellectual Property associated with the most of their products will be sold at a public foreclosure sale.

Here’s the announcement from The Statesman, a local Austin, Texas newspaper:

NOTICE OF PUBLIC SALE OPEN LABS, INC. MUSIC PRODUCTION EQUIP. Notice is hereby given that substantially all of the assets of Open Labs, Inc. will be sold at a public foreclosure sale to be held at 9:00 a.m. on Wednesday, August 4, 2010, at the offices of Open Labs, Inc., located at 3701 Drosset Drive, Suite 150, Austin, Texas 78744. The assets of Open Labs, Inc. consist primarily of the patents, trademarks, copyrights, and other IP associated with the following Open Labs products: NeKo XXL 61-Key Music Production Stations, NeKo QX6 61-Key Music Production Stations, MiKo LXD 37-key Music Production Stations, MiKo QC6 37- key Music Production Stations, DBeat Mobile Music Production Stations, SoundSlate Rack Units, SoundSlate FW Rack Units, Open RiFF 2.0 Software, MimiK Software, and other Open Labs products. The assets to be sold also include furniture and equipment, office supplies, artwork, and musical collectibles. For more info, contact Greg Young, Okin Adams & Kilmer LLP, 7004 Bee Cave, Bldg 1,Ste 110, Austin, TX, 78746, 512-681-3732.

Although never like to see a manufacturer go out of business, we can’t say this is shocking news to anyone here at FutureMusic. And though we loved the company’s O-Live concept, there wasn’t much else in terms of marketing that was noteworthy. New products lacked serious innovation, and were just priced out of reach of most potential customers.

Insiders at Open Labs point to Victor Wong who made one poor decision after another and was eventually ousted by CEO Hank Coleman at the company’s eleventh hour, but it was too little, too late as the firm spiraled downward. Coleman attempted to circle the wagons and look for life-line investments to keep the concern afloat, but by that time the company was a Black Hole.

So what did Wong do as the ink was still drying on Open Labs’ foreclosure statement? Throw a huge bash at his townhouse that resulted in his makeshift deck collapsing at 4am. Twenty-six people were taken to several emergency rooms around the Austin, Texas area. Hospital officials said the incident resulted in the most trauma victims since Hurricane Rita struck in 2005. No life-threatening injuries or fatalities were reported, however at least five were in critical condition.

Considering the 26 impending lawsuits that he will most likely field in the coming months, the industry will probably not hear from Victor Wong again…

Native Instruments Acquiring Top DJ Technical Talent

Monday, August 2nd, 2010

Native Instruments is in the process of methodically hiring away DJ technology talent from around the globe. The hiring spree has affected NI’s competitors, Stanton and M-Audio, and now comes word that they have acquired the brilliant young innovator, Scott Hobbs, who kindled our imagination with his Attigo concept.

Jim Mazur, the technical lead from Stanton, was snapped up by NI in a move that came as a big surprise to the US firm. Mazur was the force behind several of Stanton’s products for years and most likely caused further insult to injury after the very public, and very ugly breakup between Native and Stanton over FinalScratch.

Now comes word that Chad Carrier, who was literally the industry face of Torq, has left M-Audio for Native Instruments. Carrier, who shepherded Torq from the genesis of the digital DJ system as the Product Manager to where it is today, was left out in the cold when product development for Torq 2.0, which will reportedly debut at NAMM 2011, was yanked out from him and given to the A.I.R. (Advanced Instrument Research) group. Communications to M-Audio/Avid have gone unanswered.

Native has also ramped up their initiative to bring more prominent DJs over to the Traktor camp and away from Serato, their only real competition. NI has always gone after top DJ talent, but now that they have the new Traktor S4 DJ controller about to hit the market, the strategy is in hyperdrive.

Last up is news that Native Instruments has just acquired the talented Scott Hobbs, who has serious interface chops and is known as a brilliant integrator, systems designer and coder. As mentioned above, Scott has already developed a provocative DJ system known as Attigo, and it appears that NI has secured this visionary to lead their next generation of multitouch-enabled DJ systems.

The Future: As we like to say when referring to NI, they play to win, and these hires are just another indication that they are extremely serious about making Traktor the software standard in the market. The upcoming S4, which will reportedly cost $999 / €799 (the perfect price point —Ed.) when it is officially announced in a few days, finally gives DJs the perfect hardware compliment to their software, something that no third party has managed to achieve, even after years of trying. However, the addition of Scott Hobbs to their team reveals that NI is definitely looking several years into the future of DJing. Hobbs prowess is an exciting proposition if NI buys into even one of his concepts.

Google Music Set For Fall Debut?

Friday, July 30th, 2010

It’s no secret that Google has been developing a new online music store, but it appears that the new service may bow as soon as this Fall for the Holiday shopping season.

Industry sources have observed that Google, after making deals with several labels, is now in talks with publishers including the Harry Fox Agency. The increased pace of the deals indicate that the backend of the download store is now in the alpha stages of development, and the content deals need to be sewn up for a debut before the end of the year.

The major labels have welcomed competition from other players in the space including Amazon and Wal-Mart in order to create more balance. Amazon and Wal-Mart each own a little over 10% of the market and the majors feel that Google could achieve another 10% depending on the success of their rollout and how it’s integrated with their other products. A Google, Wal-Mart and Amazon marketshare of 30% would rival Apple’s 30% share and may give them the leverage they need to combat Cupertino’s strict terms.

Google will face an uphill battle in terms of their interface. Google’s online applications and services are by no means “sexy” and the music industry could certainly use some shine these days. Worse still is that while Google may be able to dial in Android, other players may not fare as well as far as seamless integration.

The Future: Google, no doubt, is taking the initiative seriously, and will not just enter the market to say “we can too” – A strategy that ultimately diminished Yahoo’s stature and relegated it to second tier status. If Google is going to enter the market with some luster, they’re going to need to include a killer feature that hasn’t been exploited before…

Legal Costs For RIAA Copyright Infringement Campaign Emerge

Monday, July 19th, 2010

Numbers have been batted about for years regarding the astronomical costs associated with Recording Industry Association of America (RIAA) legal campaign against illegal file sharers. However, new figures have emerged that tell a pathetic tale of waste from the inane venture. In 2008, the RIAA spent more than $17,000,000 in order to recover $391,000 from music downloaders.

According to new documents, the RIAA paid Holmes Roberts & Owen $9,364,901, Jenner & Block more than $7,000,000, and Cravath Swain & Moore $1.25 million, to pursue its “copyright infringement” claims in 2008.

The numbers for 2007 are a lot worse. The RIAA reportedly spent more than $21 million was spent on legal fees, and $3.5 million on “investigative operations” (MediaSentry) to recover $515,929. 2006 was about the same with more than $19,000,000 spent in legal fees plus $3,600,000 in “investigative operations” costs to recover $455,000.

Once again, the only real winners in the music business are the lawyers.

Avid Ramps Up Rebranding Efforts Prior To New Product Announcements

Tuesday, July 13th, 2010

Avid, formally Digidesign, recently reached out to FutureMusic to present their new branding strategy and showcase some upcoming products. The company is somewhat anxious about the public’s perception of their rollup of various companies and products under the Avid umbrella, and is going to great lengths to limit the collateral damage from potential brand confusion.

Now it’s not too difficult for members of the industry to get our arms around the fact that Digi, who purchased M-Audio and most recently Euphonix, is now cooking all the products in the Avid oven, but the California concern wants to make sure that there’s no confusion in the marketplace and is undergoing an awareness campaign, starting with the press. Some may say that this branding exercise is overkill, but how many times does a company simply change their name or a product line and hope it will all work out. Too many. Kudos to Avid for making the effort.

However, Avid should direct their attention to internal rebranding, instead of external overtures at this point. Avid’s employees now have a completely new product line to comprehend and new employees to absorb. The company needs to sharpen its employees focus on the several tiers of products and be able to precisely represent to the public the Avid “experience.”

Without employee understanding and involvement, a company cannot effectively brand itself to the world. A company such as Avid needs to successfully identify their core brand attributes and educate their employees to represent those values in their interactions with customers, which for a music technology concern, is not just a 9 to 5 affair. Music industry employees are usually involved in their local music scene and are in a position to represent their company’s brand in a a variety of online and offline environments. Employees are the foundation of value creation and with the pervasive social media outlets now part of everyday human interaction, these individuals must believe in, promote and contribute to the company’s brand beyond the office setting. Therefore, Avid’s new branding needs to begin as operations and then blossom outward via the various communication channels. However, the underlying question for management, after this campaign has run it course, is how Avid will be able to quantify the impact of their new identity on the company’s fiscal performance?

One of Avid’s employees at the event was very proud of the fact that they didn’t pink slip any of the Euphonix crew after the acquisition, but that certainly didn’t impress me. Not that anyone wants to see a music industry employee get the axe in this economy, but the reality is that Euphonix has been on the ropes for the last couple of years, despite a solid product line, and has been actively soliciting a buyout. The first order of business should have been to retain the engineers and product development personnel and dump the weak Sales and Marketing crew that was responsible for such faux pas as the advertisement below. (Bottom Line: if Euphonix has the opportunity to hand pick a quality musician/producer from anywhere in the world to represent their brand in an advertisement, why would the crack Marketing team pick someone who is a performance artist? All together now…because they just don’t get it. —Ed.)

The takeaway is that it really doesn’t matter if they are Avid or Digidesign. The music industry, at this point in time, only really cares about ProTools. ProTools is their real identity, and from the peak behind the curtain that we received, the future looks bright for Avid’s core users.

Arturia Announces Summer Pricing Special

Thursday, July 1st, 2010

Well at least France has one good thing to cheer about this summer beyond their embarrassing soccer team…
French concern, Arturia, has just announced a Two-For-One Summer sale on all of their virtual synths.

Eligible Products:
- moog modular V
- CS-80V
- Minimoog V
- Prophet V
- ARP2600 V
- Jupiter-8V
- Analog Factory
- Brass
- The One

In addition, punters purchasing the V Collection 2 will not be left out with a $100 / €100 discount.

The offer lasts until August 31, 2010. So don’t despair French soccer lovers…head on over to Arturia for their summer sale. At least you have something to cheer about!

Fabric Bites Dust

Monday, June 28th, 2010

Fabric, the seminal UK Electronic music brand that has been in operation for 10 years, has officially called it quits.

The fabric family is delighted to announce that fabric is no longer in administration.
fabric has been bought by a consortium who fully back founders Keith Reilly and Cameron Leslie’s vision; nothing within the scope of the fabric ethos or team shall change. The consortium has formed a new company called Fabric Life Limited.
After 10 and a half brilliant years, we look forward to many more.

The brand claims that it will circle the wagons and relaunch is a limited capacity, but several of the company’s key players have abandoned ship.

Stanton Prepping New Firmware, Drivers & Presets For SCS.1 – Is It Too Late?

Friday, June 25th, 2010

Stanton is currently beta testing new firmware, drivers and presets for their beleaguered SCS.1 (System One) premium MIDI DJ turntable Controller and Mixer. Stanton’s introduction of the SCS.1 was pretty much a complete bust due to a variety of performance issues that the company either didn’t anticipate or wasn’t equipped with deal with when the product debuted. What’s worse is that the product was overly hyped by the concern with the web countdown: “The Future Of Digital DJing on Mac and PC” in January of 2008 — But wasn’t even able to even deliver a stable version when it did bow over a year later. Yes, you read right, January ‘08 – Not good.

Stanton understood that it had a lot on the line with the SCS.1 when we spoke with CEO Tim Dorwart at the time, but the company continued to stumble badly and was only able to save some face by introducing the System 3 products, SCS.3d and SCS.3m, which delivered on their promise (See our Stanton SCS.3d review. —Ed.) and garnered some fans.

Only now, over two years since its first announcement, has the company apparently gotten its arms around the product thanks to extensive testing, savvy employee additions and some serious praying at the Firmware/Driver alter. But is it too late?

The Stanton brand has taken one beating after another as of late and we’re wondering how much more the public will stand before it gives up on the namesake being an innovator. The company really hasn’t done much since 2005 and most likely had to rush out the SCS.1 before it was truly ready so they could announce something after years of stagnation. But was that really a savvy strategy? Especially for a company looking to regain consumer trust and position itself as an industry leader, the answer is no.

Luckily for Stanton, their DJ CD decks and cartridges are still getting the love from consumers, but at some point you’re going to have to deliver on your brand promise.

The Future:
» Is it time for Stanton to outsource product development?
» Is it time for Stanton to revamp their marketing strategy? (ahem, DaScratch…really??)
» And is it time for Stanton to address the company’s leadership?