Archive for the ‘Industry’ Category

Seven45 Studios Announces Power Gig – First Music Video Game With Real Guitar

Tuesday, March 9th, 2010

Seven45 Studios has announced a product that the guitar manufacturing industry has been waiting with bated breath for…a guitar video game that utilized a real guitar. Replacing the color-coded plastic guitar controller that has make Guitar Hero and Rock Band a video game sensation, Seven45 Studios will provide a real six-string guitar as their controller for Power Gig: Rise of the Sixstring, due out this fall for Xbox 360 and PS3.

Boston-based developer Seven45 Studios, which is a subsidiary of musical instrument manufacturer First Act, began working on the game and controller more than two years ago when they witnessed the unprecedented popularity of Guitar-oriented gaming. The real kicker is that while Guitar Hero and Rock Band were great vehicles to generate interest in guitar, drums and vocals, they did little to potty-train players into learning how to truly play.

Power Gig is much like Rock Band in that it includes vocals and drums, as well as a 3/4 sized guitar. The game will come packaged with a drum kit, microphone and the aforementioned six-string guitar. According to the company, the Power Gig Guitars will come in multiple incarnations, including some choice licensing of known models.

Power Gig will also use color-coded action, but will have a beginner mode for just hitting the appropriate string and advanced mode for playing actual chords. Instead of the current game’s “highway metaphor, the music is represented in a vertical DNA-strand string of streaming colored orbs.

Industry watchers have been touting game-based learning for a while, but only a few products have emerged. Beaterator, from Rock Star Games, didn’t gain much traction despite solid execution. Hopefully, Power Gig will at least get the Guitar Hero out of their diapers and into some real underware, well, at least Pullups.

No pricing has been officially announced, but the company said it will be competitive with Guitar Hero and Rock Band. It will be available sometime this Fall, just in time for the Holiday shopping season. More information on Power Gig, well not really, their website is pretty anemic…

Bach Technology Announces MusicDNA Format

Monday, January 25th, 2010

Bach Technology, a music coding company from German, has unveiled what it calls the successor to the ubiquitous MP3 file format, MusicDNA. (…we’ve heard this before. —Ed.)

Bach claims the MusicDNA format contains additional music content as part of the file including lyrics, artwork and tour dates to blog posts, videos and twitter feeds. This additional content appears alongside the MP3 in a App-driven player that is freely available to download. The content dynamically updates whenever the player is connected to the internet, ensuring fans always receive the most up to date information alongside their music.

Only legitimately purchased tracks will automatically update, and pirated versions will remain as static files, giving fans what Bach considers a tangible benefit in purchasing MusicDNA files. We think not. The MP3 phenom is not about a file format, it’s about FREE.

The Future: Dead On Arrival. While the inclusion of broad meta data in a music file is nice, albeit nothing new, it will not entice P2P users who normally get their music for free, to suddenly start purchasing music.

Ableton, Serato Fumble Collaboration Announcement

Friday, January 15th, 2010

Poor Public Relations Effort Leads To Confusion, Disappoint & Poor Initial Reception for The Bridge

After months of hype from both Ableton and Serato, the day of reckoning came with a resounding “meh” from the Ableton community. Yesterday’s big unveiling culminated in a 417 word press release to the world and little else. While we can’t actually judge The Bridge without getting our meaty paws on the product, we can tell you that the PR campaign behind the announcement gets a failing grade.

The DJ/Live world was abuzz when news first floated into the ether about the hand-holding between these two innovative companies. What Jesus Product would be unleashed?? Full DJing inside Live? Live inside of Serato? A brand new hybrid product that would turn the industry upside down? Nothing was beyond possibilities…

As we commented yesterday, nothing that these two concerns debuted was going to make everyone happy, no matter how groundbreaking, but the underwhelming presentation of The Bridge to the world is directly responsible for the public’s initial poor response.

The public relations departments of both companies are solely to blame for not providing nearly enough information and concrete details about some of the intricacies of The Bridge. No tech specs, no set-up examples, and most importantly, no video of The Bridge in action. Instead what video we did get is basically a bunch of artists sitting around telling us how wonderful the product is… Now these cats must have used the product at some stage in its development (especially if they want to retain any credibility with their endorsement) so why not demonstrate what The Bridge can actually DO??

Instead we get a whole lot of nothing.

If Ableton and Serato are dismayed at the public’s initial response to The Bridge, they should have their marketing and public relations personnel take a good hard look at themselves and learn from this misstep.

Universal Audio Slips Manley A Roofie

Thursday, January 14th, 2010

The scoundrels at Universal Audio have bamboozled the folks at Manley Labs, with some evil, stink eye voodoo, to release Massive Passive EQ plug-ins some time this Spring.

Whatever Jedi Mind Trick they worked to get Manley to bring UAD-2 lusers both the standard and mastering versions of this world-renowned hardware EQ, is some serious sh*t. The two-channel, four-band Manley Massive Passive EQ utilizes design strengths from choice console, graphic, parametric and Pultec EQs.

“The Massive Passive is truly the ultimate in mastering grade EQs. It sounds warm without ever being dull; it stays precise while remaining highly musical,” offered UAD Powered Plug-Ins Product Manager, Will Shanks when you pulled the string attached to his back.

The Manley Massive Passive EQ plug-ins will be available for download directly from Universal Audio’s online store this Spring.

Ableton & Serato Announce The Bridge

Thursday, January 14th, 2010

Ableton and Serato have announced The Bridge. The companies claim that The Bridge spans the gap between music production and DJing, creating a natural link between Ableton Live and Serato Scratch Live/ITCH. The Bridge goes both ways:

Ableton to Serato
The Bridge provides Ableton Transport Control (ATC), giving DJs turntable-style control of their own multitrack productions. DJs can simply drag an Ableton Live Set onto one of the decks in Scratch Live or ITCH and use their turntables, CDJ or ITCH controller to control the transport.

Serato to Ableton
The Bridge provides the ultimate mixtape creation tool. DJs can perform mixes in Serato Scratch Live or ITCH and save them as an Ableton Live Set. This way, the DJ can still perform the mix, better than cut and pasting it together in a DAW, butalso has detailed editing options.

Any announcement that isn’t the end-all-be-all DJ/Production/Performance Jesus product is going to be a let down, and we’re sorry to say this fits into that category…

Ableton/Serato’s The Bridge is free for anyone who owns registered versions of both Serato Scratch Live/ITCH hardware and Ableton Live 8 or
Suite 8.

No actual release date has been announced, but after Ableton’s recent announcement about the current gremlins in Ableton Live 8 and how addressing them is the concern’s first priority, if the product is not anywhere near beta, this release could be a while. More information about Ableton & Serato The Bridge.

Native Instruments & Abbey Road Studios Are Officially Dating

Wednesday, December 9th, 2009

Native Instruments has announced that they are now in bed with Abbey Road, the famed British recording studio. Sounds like the collaboration will yield more KORE packs, but you never know with NI. Here’s the crux of their engagement announcement:

Combining Native Instruments‘ industry-leading expertise in music software design with Abbey Road’s unique engineering facilities, the two companies will create advanced software instruments of exceptional sonic quality and musical value, with the first product scheduled for release in early 2010.

We should know more when NAMM rolls around…

Unofficial: Panasonic To Cease Production of Technics Turntables

Friday, November 27th, 2009

Although, there has not been an official announcement, it appears that Panasonic will cease production of all Technics turntables in early 2010. Legendary decks, the Technics SL-1200 and SL-1210, will got the way of the DoDo bird…

The DMC site has this to say:

We have just heard the sad new from Panasonic (the manufacturer of Technics) that production of the world famous Technics SL-1200 and SL-1210 DJ turntables will stop at the end of February 2010. This marks the end of an era – Technics have been the industry standard for over 35 years with this turntable and the SL-1200 is synonymous with the DJ culture. It has been released and re-released over 9 times with different models and numerous other manufacturers have tried to compete with this deck, but above all, the Technics SL-1200 & Technics SL-1210 are the undisputed number one deck in the world.

The Future: Panasonic’s announcement should not come as a shock to anyone who’s been tracking turntable sales in the last couple of years. With Technics’ demise, another load of dirt can be shoveled onto the “Death of the Turntable” grave. The announcement does not come without some sadness as the icon of the DJ movement will now fade into the sunset. The question for the industry is: With Technics gone, what deck will become the new standard?

Native Instruments Drastically Reduces Prices On Soft Synths

Thursday, November 26th, 2009

Native Instruments has launched “Synthsgiving” — a limited-time offer that significantly reduces prices on their software synthesizers. Until November 30th, ABSYNTH 5, FM8, MASSIVE and REAKTOR 5 will be available for download purchase in the NI Online Shop for $99 / €99, a discount of up to 75% on the regular pricing.

More information on “Synthsgiving”

Serato & Ableton To Unveil Collaboration At NAMM

Tuesday, October 6th, 2009

Serato and Ableton have announced that they will be making an announcement. Nothing better than hyping an announcement with an announcement and then having the media make an announcement about the forthcoming announcement, but that’s just what we’re going to do, because we just love announcements. Really.

So here it is:

[A long time ago, in a Galaxy far away...] Ableton and Serato announced a creative partnership. One year later, we’re hard at work to make our products play nice together, and we’re gearing up for a big unveiling on January 14, 2010, at the winter NAMM show in Aneheim, California. Keep your eyes peeled on www.serato.com and www.ableton.com for more news.

We’re not letting the cat out of the bag just yet, other than to say if you own Ableton Live, and any of the DJ products that use Serato software, get ready to unleash your creativity in 2010!

So the speculation is growing about what exactly the fruit of this collaboration will be…
Simply Serato’s DVS inside of Ableton? Serato inside of Ableton with Max4Live as the middleware with programmable features. Support for beatgrids (M-Audio Torq tempo anchors) with variable tempo? And so on…

Now here’s the kicker: If Ableton “opens” up their software for outside development via Max4Live, and incorporates a rock solid DVS system a la Serato, they will certainly leap ahead of their competitors who are attempting to claim some territory in the Digital DJing land rush.

In addition, with Ableton (and Serato) partnering with a variety of hardware manufacturers, they have effectively multiplied their hardware development cycles allowing them to increase their lead in that arena as well. A solid strategy on many levels…if they can deliver on the integration promise and the hardware companies develop products that Ableton users actually want…

Novation & Ableton Announce LaunchPad – New $200 Live 8 Clip Grid Controller

Thursday, October 1st, 2009

Akai APC40 — Live Fast, Die Young

Novation and Ableton have just announced the Launchpad, a new dedicated controller for Ableton Live. Developed for DJing, performing live or working in the studio, Launchpad features a multi-color, 64-button grid, control modes for the Session View and Live’s mixer, two fully-programmable User Modes and dedicated scene-launch/function buttons. Despite the big grid, Launchpad is compact and portable: 239 x 239 mm with a slim 24 mm profile and weighing only 717 g.

The Launchpad announcement also gives the industry a glimpse of Ableton’s hardware strategy. When Akai and Ableton announced the APC40, many had perceived the announcement to mean that Ableton had finally committed to one manufacturer to create co-branded hardware. Before that, the concern had taken a more Switzerland approach publicly stating that they were not going to solely endorse any one manufacturer’s endeavor. Well, as it turns out, they are still adhering to that philosophy. What’s even more interesting, is they are apparently not sharing in-depth details about products in development with their hardware partners, since the APC40 and the Launchpad are similar.

Akai can’t be happy about this pre-holiday season announcement, especially at the $200 price point. Akai has been fighting some criticism over the APC40’s ergonomics on the right side of the unit (see our Akai APC40 Review —Ed.), which is clearly where the APC has a competitive advantage over the Launchpad with its plethora of knobs. But, that’s not the least of Akai’s APC problems.

Many consumers, who have overlooked some of the APC40’s deficits, have had problems trying to procure a unit due to high demand and a biased retail dissemination strategy that has left smaller stores that accepted tons of pre-orders with no stock, while Guitar Center, and the like, are able to create box pyramids on their floors. Now that Akai is finally delivering more units, the Launchpad appears with a stocking stuffer price and a significant marketing campaign to corral the next group of budget minded, early adopters. So what does the Launchpad offer? Let’s take a look…

The Launchpad uses four different modes:
» Session Mode for controlling clips in Ableton Live’s Session View
» Mixer Mode for controlling Live’s mixer
» Two User Modes for custom device control and configuration (nice!)

The Launchpad features a multi-color, 64-button grid for launching clips plus eight dedicated scene-launch buttons. The buttons are lit by LEDs displaying clip status so you can see at a glance what’s loaded (orange), what’s playing (green), and what’s being recorded (red). It’s not just about launching clips: as well as the Session Mode, Launchpad offers Mixer Mode – a unique way to control Ableton Live’s mixer – and two fully-customizable User Modes.

In Mixer Mode, the rows and columns of the grid become virtual faders, sliders and knobs controlling track volume, pan, sends, mute, solo, Clip Stop Buttons and record arm, depending on the function selected. Use the scene launch/mixer function buttons to select the function you want to control.

The two fully-customizable User Modes transform the grid into a drum pad controller, DJ effect controller or anything else you can think of. The default state for User Mode 1 provides drum pad control for Live’s Drum Racks—great for sketching out beats. Using Live’s simple MIDI mapping, it’s easy to create custom control environments, whatever devices you’re using and however your Live Sets are configured.

The User Modes make Launchpad the ideal hardware counterpart for Max for Live. Launchpad is flexible enough to deal with even the most detailed Max for Live devices and can handle generic parameters and controls with ease. Eleven LED states provide visual feedback that’s precise enough for complex devices. Launchpad users will soon be able to download a Max for Live step sequencer patch from Novation and more Max for Live patches are planned for the future.

Like the APC40, Live and Launchpad are in a constant, two-way, hardware-software dialog. The back-lit grid buttons show what’s happening in Live and Live, in turn, shows which section of the Session View is currently under Launchpad control: a red border around the current clip group let’s you see where you are with a just a cursory glance at your screen.

Obviously, you’re not limited to controlling only 64 clips. The arrow buttons move the grid up, down, left and right one track or scene at a time. Hold down the ‘Session’ button in Session Mode, and you can use the arrow keys to jump eight tracks or rows at a time—very useful for navigating around large, complex Live Sets.

Want more buttons? Launchpads are designed to work together, with up to six units at once. That’s more than 400 assignable buttons! Launchpads running on the same system can run in different modes, so you can control the Session View, mixer and custom setups all at once, with one Launchpad for each.

Launchpad comes with a custom-tailored software package: Ableton Live 8 Launchpad Edition. This features eight audio and eight MIDI tracks plus eight Session View scenes. It also includes Live’s classic effects and even allows custom mapping, making it a basic but adequate out-of-the-box solution for studio and stage. To see the differences between this version of Live and the full version of Ableton Live 8, please check this feature comparison chart.

The Future: This will chop block the APC40 at the knees this holiday season tearing ligaments and doing serious cartilage damage. Will they respond with a new Ableton controller? Or will another manufacturer come along and finally put everything together (Clip grid, usable knobs and buttons, mixer section and a killer sound card in a compact chassis)?

Novation & Ableton’s Launchpad will available November 1, 2009 and cost $199 / €149. More information, plus a nice demo video, hit the Ableton’s Launchpad page.