Leave it to Native Instruments and Richie Hawtin to figure out how to leverage Twitter’s microblogging technology for brilliant use with the latest incarnation of their DJ mixing software, Traktor Pro.
Richie Hawtin has just embarked on a new tour with a Twitter-enabled Traktor setup, which will display the tracklists of his sets online in real-time as he plays them in the club. This savvy concept is based on a custom Twitter application developed by Richie Hawtin’s label Minus, which uploads the song metadata fed to it through the Internet broadcasting function of the Traktor Pro software. Track details will automatically be posted to Richie Hawtin’s Twitter channel every 30 seconds, allowing everyone to follow the tracklist of his performance, and providing exposure to the artists and labels whose music is being played. (F-ing Brilliant! –Ed.)
You can see Richie is incorporating Native Instruments’ new Maschine
(pronounced "Machine-A") into his rig. More on this in a future story…
The technological collaboration with Minus has inspired several improvements to the broadcasting features of Traktor Pro, which will be made available through the upcoming free version 1.2 software update. Minus is also planning to release its Twitter application to the public in the near future, which will allow all Traktor users to take advantage of the Twitter live broadcasting feature.
Now we’ve seen some SMS technology for DJs to disseminate track information to the public, but this is the first time we’ve seen it implemented natively within a software mixing application that doesn’t overly burden the DJ with the task during a set. This is a huge step forward.
Native Instruments’ 1.2 update with the broadcasting feature will be available in June. Richie Hawtin’s Twitter channel is at http://twitter.com/rhawtin There are several more videos from Hawtin’s TimeWarp 2009 set via YouTube.