Gibson has acquired Image-Line’s Deckadance DJ mixing application, trademarks and copyrights. The purchase only includes Deckadance, and not any of Image-Line’s other offerings, including FL Studio. Gibson was apparently looking for a DJ mixing solution for Stanton, a company they purchased in 2011. Gibson claims the core of Deckadance’s design software team will remain intact to ensure consistency in future development.
Image-Line’s CFO Frank Van Biesen stated in a set announcement: “Growing Deckadance any further required our expanding into hardware development, which would have diverted attention from our core business of developing FL Studio, our highly successful music production application and related software. With Gibson Brands building new products around Deckadance, not only will existing Deckadance customers receive ongoing support, but with Gibson’s proven hardware expertise Deckadance enthusiasts can look forward to a bright future.”
According to Gibson Brands CEO and Chairman Henry Juszkiewicz, “We have many exciting plans for Stanton, and projects that will rejuvenate the DJ scene in the years to come. Acquiring Deckadance is a huge step forward in that direction. We’re grateful to Image-Line for creating a strong foundation, and can’t wait to build additional innovations on that foundation.”
Image-Line states on their website that “the sale was a friendly and strategic move for both companies, [and] Image-Line and Gibson will collaborate closely to create the smoothest transition possible. You will receive instructions from us in the near future on how to migrate your Deckadance license and account to the Stanton side of the Gibson equation (under Stanton DJ). We will continue to host Deckadance 2.43 (and activation keys) on our servers for the foreseeable future, but do encourage you to download and save a copy for your use.”
The Future: Since Gibson’s Stanton cannot even give away their “flagship” SCS.4DJ all-in-one solution, shoehorning Deckadance’s technology into the product may help to give it a boost with dedicated Deckadance users, but we doubt it. With the Stanton brand pretty well tarnished by now, it will take a true innovator, who can think out of the box – (and not just buying Deckadance) – to resurrect the brand.