Apple Announces CarPlay
Apple has announced CarPlay, new technology to integrate your iPhone or iPod seamlessly into your automobile. CarPlay gives iPhone users an intuitive way to make calls, use Apple Maps, listen to music and access messages utilizing Siri or a touchscreen. Users can easily control CarPlay from the car’s native interface or just push-and-hold the voice control button on the steering wheel to activate Siri. Vehicles from Ferrari, Mercedes-Benz
BMW and Volvo will premiere CarPlay to their drivers this week, while additional auto manufacturers bringing CarPlay to their drivers down the road include Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki, Toyota Motor Corp and eventually BMW.
Once iPhone is connected to a vehicle with CarPlay integration, Siri helps you easily access your contacts, make calls, return missed calls or listen to voicemails. When incoming messages or notifications arrive, Siri provides an eyes-free experience by responding to requests through voice commands, by reading drivers’ messages and letting them dictate responses or simply make a call.
CarPlay makes driving directions more intuitive by working with Maps to anticipate destinations based on recent trips via contacts, emails or texts, and provides routing instructions, traffic conditions and ETA. You can also simply ask Siri and receive spoken turn-by-turn directions, along with Maps, which will appear on your car’s built-in display.
CarPlay gives drivers access to all of their music, podcasts, audiobooks and iTunes Radio with easy navigation through listening choices from the car’s built-in controls or simply by asking Siri to pull up what you’d like to hear. CarPlay also supports select third-party audio apps including Spotify and iHeartRadio, so you can listen to your favorite radio services or sports broadcast apps while driving.
Apple CarPlay is available as an update to iOS 7 and works with Lightning-enabled iPhones, including iPhone 5s, iPhone 5c and iPhone 5. CarPlay will be available in select cars shipping in 2014.
The Future: This is HUGE for Apple. Getting an early and strong foothold as part of the DNA of car manufacturer’s operating systems is a coveted position and should not be underestimated. The ability to integrate with 3rd parties demonstrates that Apple can acquiesce to the realities of the marketplace and showcases a long-term horizon.