Native Instruments Revamps Traktor Lineup – Reduces Prices
Native Instruments has remixed their entire range of Traktor products to coincide with the much-anticipated arrival of Traktor Pro 2.5 and the new Kontrol F1 Controller. Due for release on May 30th, both new products signal a new focus for the German concern that should cause rivals to ultimately adjust their price points as well.
The good news is that all users of Traktor Pro 2 and Traktor Duo 2 will receive a free update to the latest Pro 2.5 software as soon as it is available. The updated software version introduces the innovative Remix Decks, which allow DJs to creatively remix and rearrange tracks before and during their actual performance. In addition, users of Traktor Duo 2 and Traktor Scratch Duo 2 will receive a free upgrade to Traktor Pro 2 starting today.
But wait, there’s more!
From today onwards, every Traktor hardware item will automatically come with the latest full Traktor Pro 2 version free of charge, which can then be comfortably updated to Pro 2.5 on its release. This applies to all Traktor audio interfaces, controllers and scratch systems and is especially attractive to new customers. Traktor Pro 2 previously retailed for $229 / €199 and is now available with the Traktor Audio 2 interface, for instance, for just $119 / €99.
But wait, if you act now…
Users still running pre-Pro 2 versions of Traktor software can upgrade to the latest version, thanks to a time-limited offer. Owners of software-only versions (Traktor 1 to 3, Traktor Pro and Traktor Duo), as well as DJs using Traktor Scratch, Traktor Scratch Pro or Traktor Scratch Duo, can update to the latest version for $44.50 / €39.50 until April 30th 2012.
Changes to audio interfaces and scratch systems
The audio interfaces Traktor Audio 10 and Traktor Audio 6 are now exclusively available with their respective digital vinyl systems. Traktor Scratch A10 (renamed from Traktor Scratch Pro 2), features the 10-channel interface, and is now available at the new price of $559 / €449. Similarly, Traktor Scratch A6 (previously called Traktor Scratch Duo 2), contains the 6-channel Traktor Audio 6 and can now be purchased for $339 / €229.
This “remix” of the Traktor range also means permanent new price points for a number of products. The Traktor Pro 2 software can now be purchased at the NI Online Shop for $89 / €79 (previously $229 / €199), while Traktor Kontrol S2 now costs $559 / €499.
The Future: Never one to rest on their laurels, Native is pushing the market with their restructuring of the Traktor line to capitalize on the momentum of interest in Pro 2.5 and their new F1 controller. Hoping to build on the momentum generated by the F1’s announcement in December and with their Internet hype engine in full effect with energetic and well-produced videos, they are posed to capture even more converts to the Traktor ecosystem…