Google Buys RightsFlow
Google has acquired RightsFlow, music rights company based in New York for their online video platform, YouTube. RightsFlow negotiates complex music licensing scenarios for The Orchard, INGrooves, YouTube and others.
Patrick Sullivan, CEO of RightsFlow, stated “YouTube shares in our vision of solving the really challenging problem of copyright management. Combined with the worldwide platform and reach of YouTube, we’ll now be able to drive awareness, adoption, and licensing success to a much larger audience — ultimately benefiting users, artists, labels, songwriters, publishers, and the entire global music ecosystem.”
“As new ways of consuming music have emerged, RightsFlow has been at the forefront of solving the complex issues of licensing and royalty payment management,” YouTube product manager David King said via the company’s website. “By combining RightsFlow’s expertise and technology with YouTube’s platform, we hope to more rapidly and efficiently license music on YouTube, meaning more music for you all to enjoy, and more money for the talented people producing the music,” King said.
Financial details of the transaction were not disclosed.