Propellerhead Duo Owners Get Pay What You Want Model For Reason 6 Upgrade
For a limited time, owners of Propellerhead’s Record-Reason Duo will be allowed to choose what to pay for their Reason 6 upgrade. Using the “Pay What You Want” model from the music industry that has served artists such as Radiohead, Propellerhead Software is providing its Duo users with a very generous offer. We’re not exactly sure what is spurring this special offer, but it should make a big splash within the Duo community.
“Every time Propellerhead make an update, this triggers an interesting and healthy pricing discussion among our customers,” says Ernst Nathorst-Böös, CEO. “So, this time were turning the tables and leaving the decision to the musicians themselves. We have built what we think is a really valuable update, including, among other things, three super high-quality effect devices that alone are well worth our regular upgrade price, but that’s just what we think. The decision is now yours.” This explanation doesn’t reveal to much about the Swedish concern’s motivation, so we’ll try to find out more.
The Pay What You Want offer for the Reason 6 upgrade is extended to all registered owners of both Record and Reason (Duo) with a Propellerhead Ignition Key. The promotion starts upon Reason 6’s release on September 30 and goes through October 31, 2011. Duo users may purchase the upgrade as a download directly from Propellerhead’s online store, paying from $1.00 / €1.00 to anything they choose. Owners of Reason who do not own Record can purchase the boxed upgrade for $169 / €149. After the promotion has ended, Duo users will be able to upgrade at the regular Reason 6 upgrade price.
ombining all the features from Record, Reason version 6 adds audio recording and editing, along with Propellerhead’s mixing console with modeled EQ and dynamics on every channel, multiple parallel racks, Line 6 amp models, new effect devices plus additional features. New creative effects designed for inserting directly into instruments and tracks include: Pulveriser, sound crushing effect with crunchy compression, dirty distortion and flexible modulation; The Echo, advanced stereo echo with modern delay and analog tape echo emulation: and Alligator, a three band pattern gate for complex rhythmic texturing. Interface enhancements, high definition audio transpose and true 64-bit compatibility highlight other new feature improvements. More information on Reason 6.
Reason 6 will be available for purchase on September 30, 2011. Here’s the breakdown: Reason 6 €405 / $449, Reason 6 Upgrade (from any Reason version and Reason Essentials) €149 $169; Reason 6 Upgrade from Record-Reason Duo before October 31, 2011 Pay What You Want (starting at €1.00 / $1.00)