Waves Feels Competition, Economy Reduces Prices
Waves, a company who’s quality software is an integral part of many professional recording studios, has announced that they are reducing the prices of their processing and effects plug-ins.
The Israeli concern spun the price reduction “as part of an ongoing strategy to make its products more accessible and reach an even wider audience.” However, industry veterans responded with a different take. Many believe that rising competition from smaller concerns who are releasing quality products at significantly less price points, as well as the economy finally took its toll on Waves overall sales metrics.
Whatever the case, a 40% reduction is great news to users who may not have had the resources to buy-into the Waves ecosystem.