Amplifier Upstarts, Fractal Audio Systems & Atomic Amplifiers, Merge Companies
Atomic Amplifiers and Fractal Audio Systems have merged into one concern. The pairing unites two amplifier industry upstarts with highly complimentary products and skill sets.
The companies claim that Fractal’s peerless amp simulation and effects processing technology combined with Atomic’s established reputation for being the premier solution for amplifying amp modeling devices, sets the stage for truly exciting collaborations. Both brands will remain intact but will benefit from shared product development, engineering, sales, service, marketing, artist relations and distribution efforts.
New offerings will not be bound by one specific design philosophy. Regardless of whether the platform is tube, digital, solid state, hybrid or otherwise, Fractal and Atomic will work hard to earn the respect of guitarists, producers and musicians alike by creating quality gear that utilizes the technology that works best for the given application.