MySpace Launches MyAds – Targets MySpace Music Bands
MySpace has announced that its MyAds program is now available to the public. MySpace Music is aggressively pursuing bands and individual artists to participate in the new advertising program. Bands will be able to create their own banner ads and then specifically target which MySpace users will see the ads based on the users’ listed interests.
So far there are roughly 1100 categories of interests, ranging from hip-hop to rock to tattooing. There is a $25 minimum per campaign with advertisers bidding against one another for top placement in categories.
For the past three months the service has been available in private beta to a small pool of MySpace users. It was made available to large brands last year. Links in ads will be able to go to non-MySpace pages in addition to MySpace pages, an addition that was not in the original beta test.
Users of the service will receive similar analytics that large advertisers receive, which include hour-by-hour traffic figures. Uploaded ads will be screened for content before being posted to the site.