Sennheiser Launches Sound Logo Competition
Sennheiser is conducting a Sound Logo Competition where fans of the concern from all over the globe can submit audio clips that encapsulate their idea what Sennheiser sounds like.
The chosen finalist will take home €5,000 / $7,900, as well as an optional €30,000 / $43,000 if Sennheiser acquires unlimited rights to use the winning logo as their official acoustic trademark. (Now that’s a prize!! –Ed.)
An entry is allowed to be up to eight seconds long. To make it as technologically simple as possible for those taking part, contributions should be uploaded onto the contest website in MP3 format (stereo, 128 KBs, max 10 MB).
So What Is A Sound Logo?
According to Sennheiser: “You hear them, and they stick in your memory: Sound logos are to the ear, what a visual symbol is to the eye. So what does an “audio specialist” sound like? That’s precisely what Sennheiser wants to find out, with the help of its wide base of creative customers.”
Contributions must be uploaded to the website by July 17, 2008 for consideration. Each entrant may send in up to five entries. By the end of August, 30 finalists will be selected, at which point their sound logos will be appraised by an international jury. “The public will be a virtual member of the judging panel of five,” said Susanne Seidel, president of global marketing at Sennheiser. “You, too, can vote for your favorite sound logo via the website!”
Nine runners-up will win first-class sound equipment for their home. They can choose between Sennheiser’s dynamic top-of-the-range HD 650 headphones or equipping their rehearsal room with an evolution wireless ew 300 G2 microphone system. “We’re really looking forward to receiving entries from all corners of the world,” says Seidel. “There will be an explosion of musical creativity.”
More information on the Sennheiser Sound Logo Competition.