Coke Tasks Ultra Records For Olympic Promotion
Coca-Cola has hired Ultra Records to create electronic soundtracks for a special Olympic Promotion. Eight of Ultra’s artists including, Tiësto, Benny Benassi, Kaskade, Jes, Serge Devant, Lucas Prata, Cezar and Jay-J, will create music to accompany artwork by eight Chinese artists that will be on Coke bottles starting in June. The tracks will be available to the public as free downloads until September.
More information on the Coke/Ultra Records’ Free Olympic Promotion.