Sandisk Promotes Its Own microSD Cards As New Album Format
SanDisk, is promoting its own microSD cards as a new music format by issuing DRM-Free track from 50 emerging and critically acclaimed artists. Sandisk is using this US-based program to also pimp their new 8GB Sansa Fuze MP3 player. The Sansa Sessions microSD card is comprised of a collection of rock, pop, and hip hop songs, music videos, and photos from more than 30 labels. Featured artists include All Time Low, Ladytron, Magnet, Nada Surf, Of Montreal and The Coup.
NonStop Riot, a LA-based entertainment and music marketing agency, selected and licensed the 50+ tracks for the Sansa Sessions program. SanDisk is currently working with NonStop Riot to create its content strategy and develop relationships with innovative labels and artists to distribute music on devices and flash memory cards.
For a limited time, U.S.-based music lovers who purchase the 8GB Sansa Fuze player will have the opportunity to redeem a promotional offer inside their box to receive the exclusive Sansa Sessions music sampler on a pre-loaded microSD card.
More information on the new Sandisk microSD promotion.