Are High Priced Cables Worth The Money?
Ever wonder why salespersons give the hard pimp to cables at music and electronic stores? Unknown to many, audio or video cables have the largest profit margins. Using the “don’t you want the best quality” pitch, a savvy salesperson can rack up hundreds of dollars of pure profit on cables alone when a customer buys a television, stereo, or mixer.
The one company that has capitalized on this phenomenon better than any is Monster Cable. With their overbuilt, and extremely overpriced cables, they have leveraged the paranoia of poor transmission quality for massive growth. However, thanks to the Internet and a new breed of manufacturers, the jig is up for Monster and overpriced cables in general.