Preliminary Reports Indicate DRM-Free Success For EMI
“The initial results of DRM-free music are good,” stated EMI’s Senior Vice President, Lauren Berkowitz
Based on early sales of unprotected recordings through Apple’s iTunes store, London-based EMI’s digital revenue may get a nice lift from offering music without Digital Rights Management (DRM). EMI, the beleaguered, third-largest record company, who recently accepted a buyout bid from Terra Firma, began offering DRM-free digital downloads from its catalog via iTunes on May 30th. EMI’s catalog includes tunes by the Rolling Stones, Coldplay and Norah Jones, to name a few.
Berkowitz said the early results from iTunes indicate that unprotected digital downloads could boost revenue from digital albums as well as individual songs. She said that sales of Pink Floyd’s classic rock album Dark Side of the Moon had risen since the DRM-free digital versions became legally available.