Omnifone’s MusicStation Will Bow Tomorrow
Omnifone, the UK concern, announced that it has inked content deals with the four majors for a new service, dubbed MusicStation, that allows consumers to directly download an unlimited number of tracks to their cell phones for a small weekly fee. Omnifone said it signed partnerships with 30 mobile network operators with a customer base of 700 million subscribers in 40 countries. The Europe-Only service will launch tomorrow and offer 1 million songs to start.
Omnifone said the service would be available on all 2.5G and 3G music compatible cell phones, which currently accounts for approximately 80 percent of the handsets sold in Western Europe. It will offer unlimited track downloads at €2.99 per week, or £1.99 in Britain, which includes data traffic charges. Users can keep the tracks for as long as they keep their subscription which is added to their phone bills. Tracks will reappear if consumers renew their subscriptions, replace or upgrade a phone.