Yahoo! Inks Dopey Deal With USA Network
USA Network and Yahoo! Music have announced a partnership to discover and promote new music and emerging artists. Yahoo! Music, home to LAUNCHcast radio, will track consumer feedback and response to independent and unsigned artists on LAUNCHcast and will recommend well-performing artists and music to USA Network based on that research.
Under terms of the venture, USA Network will then sign the mutually agreed-upon performing artists, integrating them into the network for an incubation period. Music industry innovator Spencer Proffer of Meteor 17 will oversee the development and promotion of the artists along with USA Network and Yahoo! Music. USA will utilize the artists’ recordings for marketing and programming on the network and will benefit from a flexible source of new music for use on all platforms. Yahoo! Music will employ artists’ music for further exposure.
The Future: Sounds like USA figured out a way not to pay for music. The Ol’ Exposure Instead of Cash, bait’n’switch…Yahoo! just can’t seem to get anything right these days…