Foreman’s Enter Music Busisness Via Brilliant Investment
George Foreman, Jr., eldest son of George Foreman, the former heavyweight boxing champion of the world and direct marketing mogul, has made a strategic investment in Brilliant Entertainment, Inc., a newly formed music company.
In addition to investing in Brilliant, which will focus on providing major distribution and promotion for independent artists and labels, Foreman will also launch his own label with his brother, George III. George Jr. will focus on classic R&B, and George III will focus on acts in the rock, alternative, pop, and Hip-Hop genres.
Ron Kyle, record industry veteran and CEO of Brilliant, welcomed Mr. Foreman’s partnership to the company, both as a shareholder and member of the board of directors. “Having an association with the Foreman family through George Jr.’s investment will provide Brilliant with many important benefits, including access to direct marketing expertise, to new investors and to the extensive contacts of the Foreman family in sports and entertainment,” Mr. Kyle explained. “We’re honored to have the Foreman name attached to our growing enterprise.”
George Jr. and brother George III currently serve as vice presidents in George Foreman Enterprises, the marketing company founded by their father, George Sr. They have also founded their own successful investment company, JR3, which has strategic investments in a diverse portfolio of industries including real estate, apparel, exercise equipment, sporting goods, financial services, open-wheel Racing (ForemanJR3/Panther Racing of the IndyCar Racing League Sponsored by Delphi), and now music.