Ticketmaster Buys Stake In Echomusic
Ticketmaster has acquired a significant stake in echomusic, an online fan club and brand management company. Echomusic’s clients include Kelly Clarkson, Rascal Flatts, Dierks Bentley and Keith Urban. Ticketmaster and echomusic will attempt to leverage their resources to increase fan club memberships and drive ticket sales. The move comes on the heels of concert giant Live Nation’s recent investment in fan-centric MusicToday and just a year before LiveNation’s contract with Ticketmaster expires.
Ticketmaster and echomusic will leverage their diverse resources to build brand awareness, increase fan memberships and drive ticket sales for their respective clients. The companies will integrate select technologies and resources to provide a closer connection for the consumer with their favorite entertainers, athletes and brands. Jointly they will look to enhance their relationship with iLike and IAC properties such as Ask.com and Citysearch to create new channels for music discovery and distribution.
“By integrating echo’s innovative technology with Ticketmaster’s distribution network we present an extremely compelling marketing and sales platform for the music industry as well as all of live entertainment,” said Sean Moriarty, Ticketmaster’s President and CEO. “We are excited to join forces with echomusic, which is the most comprehensive platform we have found to enable relevant and deep relationships between fans and their favorite artists, athletes, teams, and venues.
