iTunes & Napster Most Recognized Digital Music Brands
According to a recent Ipsos Insight report, iTunes and Napster continue to top the list of most recognizable digital music brands.
Among U.S. music downloaders older than 12, iTunes brand recognition was at 66%, up from 57% in 2005. Napster dropped a bit from 79% to 68%, while Yahoo Music increased somewhat from 49% to 53%. But the biggest gain was MySpace, which increased its brand recognition as a digital music provider from 16% in 2005 to 54% at the end of last year.