Electronic Arts Offers Entire Game Music Catalog On iTunes
Electronic Arts (EA) has decided to release music from its entire game catalog on iTunes. The tracks, pulled from titles like Medal of Honor, Need for Speed, Madden NFL, Burnout, and NBA Live are being offered for 99 cents each on the EATRAX label.
EA has organized the collections as iMixes, which allows it to pull a number of tracks already available on iTunes. “Our game soundtracks have now officially transcended their consoles,” said Steve Schnur, worldwide executive of Music and Marketing at EA. “All songs, all mixes and all exclusives from all nations: if it’s in the game, it’s now available for fans to own.” Releasing the game music on iTunes is part of a diversification strategy for the company who is looking to leverage their popular website, ea.com, into additional revenue streams.
The collection also includes a Snoop Dogg remix of The Doors classic, “Riders on the Storm,” a song specifically recorded for the game Need for Speed Underground.