Wind-Up Records Cements Content Deal With YouTube
YouTube and Wind-Up Records have finalized a deal to feature music videos from Wind-Up’s artists on the popular video destination. In addition to the music video deal, Wind-Up also announced that it will allow the YouTube community to use a number of select tracks in their own productions.
Although the terms of the deal were not revealed publicly, it is understood that YouTube and Wind-Up will share advertising revenue, and Wind-Up received an “advance” to solidify the deal. One of the largest independent record labels in the U.S., Wind-Up’s artist roster includes Stefy, Evanescence, Strata and Seether.