Ticketmaster Partners With iTunes
Ticketmaster disclosured that it will sell iTunes downloads alongside concert tickets in the near future. The announcement was asserted by Ticketmaster CEO, Sean Moriarty, during a keynote at Concert Industry Consortium 2007.
“By providing direct links to iTunes, the world’s most popular online music and video store, we are giving iTunes and Ticketmaster customers the opportunity to buy concert tickets, and explore and purchase great music,” Moriarty said. The move represents a nice diversification for Ticketmaster, and follows earlier bundling tests involving concerts and downloads.
Ahead of the upcoming summer concert season, Ticketmaster is planning to offer free iTunes Store downloads to consumers who pruchase concert tickets through the service. Fans can grab any download of their choice, as well as a sampler of touring musicians. Moriarty stated that the collaboration is just ramping up and consumers should look for more innovative co-branded concepts during the course of the year.