Apple Announces iPod (PRODUCT) RED Special Edition – Portion of Proceeds Contributed to The Global Fund to Fight AIDS
Apple has announced the iPod nano (PRODUCT) RED Special Edition. (RED) was created by U2 lead singer Bono and Bobby Shriver to engage business in the fight against AIDS in Africa by getting the worldâ€™s most iconic companies to make uniquely branded products. A portion of the profits from these products goes directly to the Global Fund to fund programs for women and children affected by HIV/AIDS in Africa. The iPod nano (PRODUCT) RED comes in a beautiful red aluminum enclosure and features 24 hours of battery life, Appleâ€™s innovative Click Wheel and an incredibly thin and light design. Apple will contribute $10 from the sale of each iPod nano (PRODUCT) RED to the Global Fund to help fight HIV/AIDS in Africa. Apple will also offer a $25 iTunesÂ® (PRODUCT) RED gift card available for purchase at Appleâ€™s retail and online stores next month.
“Weâ€™re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” said Bono, co-founder of (RED). “It’s wonderful to see this incredible level of commitment from companies that are willing to lend their creativity in the fight against AIDS in Africa, the greatest health crisis in 600 years.”
The Global Fund to Fight AIDS, Tuberculosis and Malaria was established in 2002, with the support of the worldâ€™s leaders and UN Secretary General Kofi Annan, to dramatically increase resources to fight three of the worldâ€™s most devastating diseases, and to direct those resources to areas of greatest need by supporting locally-driven strategies. To date, the Global Fund has committed $5.2 billion (US) to more than 363 programs in 131 countries. For more information about (RED) please visit www.joinred.com.
The iPod nano (PRODUCT) RED Special Edition is available worldwide in a 4GB model for $199 through Appleâ€™s retail stores and the Apple Store. The iTunes (PRODUCT) RED gift card will be available through Appleâ€™s retail stores and the Apple Store next month for $25. More information on the iPod nano (PRODUCT) RED Special Edition.