Sony Ericsson Plans Larger Music Service
Sony Ericsson is developing a strategy to expand its PlayNow music service. The world’s fourth-largest mobile phone maker originally created PlayNow for downloading ring tones, but now sees the potential in a larger offering.
Many phone makers have invested in online music downloading services, and handset makers see digital music as one of the key drivers for selling more expensive new phones, as they try to hold up their average selling prices despite surging demand for cheap phones on emerging markets. Unfortunately, their mobile phone and music services have been pretty mediocre to date. But they can only improve.
In the meantime, Apple had better ramp up its rumored iPhone so they don’t get left in the dust when the MP3 Player/Cell phone convergence finally takes hold.